Conversion (3 Articles)

A/B Testing Using Google Analytics

A/B testing allows you to continually improve your product’s user experience or various sales and marketing KPIs, as long as your goals are well-defined and you have a clear hypothesis. This article does not tell you why you should do A/B testing, but focuses on how to track the test and analyze its result using JavaScript and Google Analytics.

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Web Push Notifications

Developers use push notifications to engage and retain users. Unfortunately, sending push notifications on the open web was difficult in the past. It has become simpler in 2017. This tutorial shows you a complete working example to get you started. The final code is on GitHub and you'll find a video demonstrating how you can send your first push notification.

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Boost User Engagement with Animated Video Previews

If you are building a video portal, an artist’s portfolio or any other showcase of films, from smartphone footage to news coverage to sports clips, you typically look for engaging thumbnails. Though you don’t have to stop there and can boost your video previews and click-through rate by showing more than a single still image of each video. This article highlights two approaches to grab your viewers’ attention.

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Manuel Wieser

I’m an experienced front-end developer and versatile digital artist. I’m into building websites and creating content for real-time rendering, film and animation. I’m also a bearded hacker making games with my friends.

You can contact me via GitHub, Twitter or [email protected].

I’m currently working as a technical lead and full-stack web developer for karriere.at, making software that helps people find the job of their dreams.