A/B Testing Using Google Analytics

A/B testing allows you to continually improve your product’s user experience or various sales and marketing KPIs, as long as your goals are well-defined and you have a clear hypothesis. This article does not tell you why you should do A/B testing, but focuses on how to track the test and analyze its result using JavaScript and Google Analytics.

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Manuel Wieser, BSc MA

I’m an experienced front-end developer and lead developer for cross-functional Scrum/Kanban teams. I’ve recently transitioned to engineering management, trying to make everyone on my team an even better developer than myself.

You can contact me via GitHub, Twitter or [email protected].

I’m currently working as the Head of Front-End Development for karriere.at in Linz, making software that helps people find the job of their dreams.