Coding Business Conversion Performance Testing Tools
A/B Testing Using Google Analytics
· 6 Minutes / 1,529 Words
A/B testing allows you to continually improve your product’s user experience or various sales and marketing KPIs, as long as your goals are well-defined and you have a clear hypothesis. This article does not tell you why you should do A/B testing, but focuses on how to track the test and analyze its result using JavaScript and Google Analytics.